From our editor, Alison Phillips:
Bad news I’m afraid but tomorrow’s edition of The New Day will be the last.
We have tried everything we could but sadly we just haven’t reached the sales figures we needed to make it work financially.
The response over the 50 issues we have published has been
extraordinary. I have never worked on a title with such engagement from readers. There clearly were many people who truly loved the idea of a different kind of newspaper which spoke to them. But the reality was we didn’t have enough of them on a daily basis.
The team here have been extraordinary. Not just for their hard work and commitment but also for having the guts to take a chance and to try something new when they knew there were few guarantees of success. And for continuing to pull out all the stops even when things were looking pretty grim. To have not given this a go was to mean we were content to stand on the pavement and watch the decline of British national newspapers hurtle past us. But we weren’t. And we still aren’t.
I just hope all of those of us who’ve been involved in this escapade – readers, staff, advertisers, paperboys, papergirls and the staff at Dewsbury Asda getting harangued by Adele’s mum every morning – never ever stop trying new things. Because that’s when we start dying.
To take Samuel Beckett: ‘Ever tried. Ever Failed. No matter. Try Again. Fail again. Fail better.’
Thanks for everything…